Accountabilities :
Set digital and social media plans, ensuring proper alignment with the Brand Marketing Managers and Sales management.
Plan, design, and assign working procedures for the optimal performance of social media and brands’ websites.
Collaborate with internal teams to develop, plan & implement digital marketing campaigns to build & enhance product brand awareness and optimize user experiences to support business growth.
Manage suppliers’ inquiries, plans, and executions, including submission of relevant reports on time and accurately.
Collaborate with agencies and other vendor partners.
Develop company website and track the conversion rate for improvement, including SEO/SEM.
Increase web traffic and maximize social media followers.
Identify trends and analyze social media insights to optimize spending and performance and guide future social media campaigns.
Work with CRM to promote customer engagement and follow up through all owned channels.
Monitor customer inquiries and complaints, assuring that communication is carried out according to company regulations and handled effectively.
Keep up to date with the latest trends and best practices in online marketing and measurement.
Utilize all technical resources, plan, and control related budgets, and build reporting systems to measure ROI on various platforms and relevant expenses.
Analyze social media accounts’ performances and growth, in addition to analyzing websites and pages’ performance as sources of traffic.
Media plans optimization, set the right budgets as per campaign targets, and analyze performance.
Education:
Bachelor’s degree in marketing or a related field.
MBA is a plus.
Experience:
3-4 years of proven digital marketing working experience.
Background in the Automotive industry is a plus.
Specific Knowledge & Skills
Advance knowledge of digital/social media marketing.
Automotive industry (plus) Creative problem solver Customer oriented Knowledge:
Digital/social media marketing tools